{"id":3648,"date":"2026-04-28T15:29:50","date_gmt":"2026-04-28T18:29:50","guid":{"rendered":"https:\/\/groone.com\/?p=3648"},"modified":"2026-09-01T13:36:04","modified_gmt":"2026-09-01T16:36:04","slug":"how-to-boost-monetization-at-year-end-black-friday-and-christmas-strategies-with-adsense-and-adx","status":"publish","type":"post","link":"https:\/\/groone.com\/en\/como-aumentar-sua-monetizacao-no-fim-do-ano-estrategias-para-aproveitar-black-friday-e-natal-com-adsense-e-adx","title":{"rendered":"How to Increase Your Monetization at Year-End: Strategies to Take Advantage of Black Friday and Christmas with AdSense and AdX"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The end of the year is, without a doubt, the most profitable period for those who work with Black Friday monetization and similar seasonal dates. Dates like Black Friday, Christmas, and other seasonal campaigns cause advertisers to significantly increase their ad spending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For publishers, this means one thing: <\/span><b>more money on the table for those who are prepared.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you use AdSense, AdX, or other ad networks, understanding how to take advantage of this period can multiply your revenue.<\/span><\/p>\n<h2><b>Why Black Friday monetization is so important at year-end<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">During the last quarter, user behavior changes completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More searches, more purchase intent, and more time online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This generates three major impacts:<\/span><\/p>\n<h3><b>1. Increase in Organic Traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With more people searching for deals, products, and recommendations, SEO gains even more strength.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Result:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More ad impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater revenue potential<\/span><\/li>\n<\/ul>\n<h3><b>2. Higher CPM and eCPM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest questions is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does CPM rise at year-end?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple \u2014 more advertisers competing for the same space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more companies investing in programmatic media:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The auction becomes more competitive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bids increase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your eCPM grows<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This happens mainly on platforms like Google Ad Manager and AdX.<\/span><\/p>\n<h3><b>3. More Engaged Users<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">During this period, users are ready to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This increases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rate (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time on site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, <\/span><b>the same traffic becomes worth more.<\/b><\/p>\n<h2><b>What Is AdX and How It Boosts Your Earnings at Year-End<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What is AdX and why does it make a difference at this time of year?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google AdX operates with a real-time auction, where multiple advertisers compete for your inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At year-end:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More advertisers enter the auction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bids increase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your CPM surges<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This makes publishers who use AdX and programmatic media advance much faster than those who rely only on AdSense.<\/span><\/p>\n<h2><b>Black Friday monetization strategies for the end of the year<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand the landscape, let's get to what really matters.<\/span><\/p>\n<h3><b>1. Produce Content with Purchase Intent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Create content such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product comparisons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deal lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This content attracts highly qualified traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And qualified traffic = higher monetization<\/span><\/p>\n<h3><b>2. Optimize for SEO Before the Peak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is no point in publishing right on the date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anticipate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Christmas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Year<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use strategic keywords and prepare your content in advance to rank.<\/span><\/p>\n<h3><b>3. Improve Mobile Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A large portion of traffic comes from mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your site is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to navigate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A poor experience reduces:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">revenue<\/span><\/li>\n<\/ul>\n<h3><b>4. Test Ad Formats<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not all formats perform equally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fixed ads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The goal is to increase:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eCPM<\/span><\/li>\n<\/ul>\n<h3><b>5. Monitor Data in Real Time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">During this period, small changes generate big impacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eCPM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most profitable pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And adjust quickly.<\/span><\/p>\n<h3><b>6. Use Multiple Ad Networks and Programmatic Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Depending solely on AdSense limits your earnings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Ad Manager and header bidding, you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve fill rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximize revenue<\/span><\/li>\n<\/ul>\n<h2><b>SEO + Seasonality = Accelerated Growth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you combine:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Well-done SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programmatic media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AdSense + AdX<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You turn year-end into a peak in earnings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many sites make in 3 months what they do not make in the rest of the year combined.<\/span><\/p>\n<h3><b>Read also<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Formats like <a href=\"https:\/\/groone.com\/en\/interstitial-ads-and-offerwall-how-to-increase-ecpm-and-scale-site-monetization\/\">interstitial ads and offerwall<\/a> help capture that spike in demand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">See a real example of accelerated growth: <a href=\"https:\/\/groone.com\/en\/what-made-a-publisher-go-from-117-to-6826-per-month\/\">the publisher who went from US$117 to US$6,826 per month<\/a>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">And to avoid losing paid traffic during the season, see why <a href=\"https:\/\/groone.com\/en\/paid-traffic-without-margin-revenue-vs-profit-publishers\/\">billing more doesn't always mean earning more<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To follow official seasonal trends, check out <a href=\"https:\/\/blog.google\/products\/ads-commerce\/\" target=\"_blank\" rel=\"noopener\">Google's blog on advertising and commerce<\/a>.<\/span><\/p>\n<h2><b>Conclusion: Year-End Is Where the Biggest Gains Happen<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The last quarter is a unique opportunity to scale your monetization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More traffic, more advertisers and more competition mean one thing: <\/span><b>more revenue for those who are prepared.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you apply the right strategies, you can turn your site into a true monetization machine during this period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference between earning a little and earning a lot at year-end lies in preparation.<\/span><\/p>\n<p>Want to see these practices in action? <a href=\"https:\/\/lp.groone.com\/publishers-que-crescem-com-a-groone\">Explore the Grow Beyond Publishing campaign case studies<\/a> and talk to the GroOne team.<\/p>","protected":false},"excerpt":{"rendered":"<p>O fim do ano \u00e9, sem d\u00favida, o per\u00edodo mais lucrativo para quem trabalha com monetiza\u00e7\u00e3o Black Friday e datas sazonais similares. Datas como Black Friday, Natal e outras campanhas sazonais fazem com que anunciantes aumentem significativamente seus investimentos em publicidade. Para publishers, isso significa uma coisa: mais dinheiro na mesa para quem estiver preparado. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[9,8],"tags":[],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-publicidad"],"_links":{"self":[{"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/posts\/3648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/comments?post=3648"}],"version-history":[{"count":3,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/posts\/3648\/revisions"}],"predecessor-version":[{"id":5706,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/posts\/3648\/revisions\/5706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/media\/3649"}],"wp:attachment":[{"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/media?parent=3648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/categories?post=3648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groone.com\/en\/wp-json\/wp\/v2\/tags?post=3648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}